Under the four-year deal, 10bet will serve as the official betting partner of the senior men’s national team.
10bet will roll out a series of fan engagement activities as part of the deal. In addition, the operator will support the SAFA with its community initiatives.
Licensed in South Africa, 10bet also holds approval in the UK, Ireland, Sweden and Mexico.
“We are delighted to partner with 10bet South Africa,” SAFA’s chief executive, Lydia Monyepao, said. “This is the beginning of a relationship between two ambitious and forward-thinking brands.
“We hope this partnership will help us bring fans the best possible product and experience and continue growing South African football.”
10bet’s South Africa chief revenue officer, Henriques Colborne, added: “This is an exciting partnership based on pride, passion and love of the beautiful game.
“Bafana Bafana is an iconic brand that’s at the heart of millions of South Africans. It is also one that has played a pivotal role in bringing people together, generating excitement and positively impacting communities.
“It is a perfect fit for our growing brand locally.”