WakeApp makes great showing at the AppsFlyer Performance Index XII

| By Guy Parsons

Agency placed in four categories at the biannual awards.

The WakeApp agency, which promotes mobile gambling apps, has been awarded a place in four categories at the AppsFlyer Performance Index XII. Some of the other major international competitors to take part in a strong field were Search Ads, Google Ads, Facebook Ads, Snapchat, and others.
The WakeApp team took:

  • 3rd place in the Retention Index (Volume Ranking) in the region of Western Europe in the category of Casino Real Money & Sports Betting
  • 5th place in the Growth Index for the Eastern European region
  • 6th place in both Growth Index and Retention Index (Power Ranking) for the Western European region in the Casino Real Money & Sports Betting category

For the 12th edition, AppsFlyer analysed 580 media sources of mobile applications, 29 billion installs and more than 16,000 apps from July to December 2020, ranking sources by region, category (gaming and non-gaming) and mobile platform (Android and iOS).The rating is compiled every six months in order to analyse the market and identify its best participants.

WakeApp is an international agency and has been working in the market for seven years. It is a leader in the development and promotion of gaming and non-gaming mobile apps. Among its client base are 888 Group, William Hill, Entain group, Bet365 and many others.