Deal will allow STS customers to stream events from IMG Arena’s portfolio of live sport when placing a bet.
STS, the largest legal bookmaking company in Poland, has extended its partnership with IMG Arena, a leading sports betting service and content hub. The deal will see Polish players enjoy greater access to official content while watching more live action from the sports they are betting on.
Commenting on the news, Mateusz Juroszek, the chairman of STS, said: “We are committed to offering our players a best-in-class experience and constantly looking to develop our platform. Extending our relationship with IMG Arena and increasing the number of events we stream is a key part of this innovation strategy.”
Andrew Corser, senior director and head of sales at IMG Arena, said: “We are delighted to extend our partnership with STS, Poland’s leading and longest-established sports betting licensee. The agreement allows players to significantly improve their betting experience by increasing their access to engaging, official content and watching more of the sports live that they are betting on.”
STS is the largest bookmaker in Poland, a leader in broadcasting live events among Polish bookmakers. In 2013, it was the first company to purchase the rights to selected live broadcasts of sports events in the country.
A detailed schedule of broadcasts is available here.