‘Milestone’ iGB Live! demand as registrations rise to 109% of 2019 figure
The data, which covers the period up to Friday, 9 July (some 11 weeks ahead of the doors opening at the RAI, Amsterdam), also provides an insight into the makeup of the audience with more than a third (34%) classified as C-Level. 35.5% of those who have registered are affiliates and just over 27% of the total will be attending iGB Live! and iGB Affiliate Amsterdam for the first time.
Naomi Barton, portfolio director responsible for delivering what will be the first in-person event for the entire industry since ICE and iGB Affiliate London took place in February 2020, believes the data reflects the appetite that exists for the return of in-person as well as the desire to be a part of what promises to be a milestone event.
“Our key objectives are to deliver both a safe and a memorable return for the industry,” she said. “The team continues to work at full speed alongside our hosts at the RAI to do exactly this. Visitors will have access to new show features and content including the iGB Slots activation, the iGB eSports Streamer Cube and the Match!/VIP Programme. In addition, we are very proud to have major brands such as Evolution, Greentube and 888 selecting iGB Live! as the event at which to host their customers for the first time in 19 months.
“We are receiving enquiries and interest from across the spectrum of gaming verticals with a significant spike from visitors expressing an interest in casino and slot games. I think this demonstrates the breadth of interest that exists and confirms the importance of iGB Live! and iGB Affiliate Amsterdam to everyone who is involved in gaming.”