Gaming1 adds to its premium affiliate programme

| By Guy Parsons

Multi-brand platform welcomes new Dutch casino to industry-leading network.

Leading gaming and sports betting partner Gaming1 has added to its renowned sports betting and casino affiliate programme, boosting the website’s stunning design, unique sportsbook product and huge casino portfolio.

Under the agreement, will be added to Gaming1’s affiliate programme, which already serves Circus in Belgium, Serbia and Peru, Estoril Sol Casino in Portugal, Zamba in Colombia and Joa in France.

For casino, promises a wealth of tier-one providers, including the likes of Greentube, Evolution, NetEnt, Red Tiger, Pragmatic, EGT and Scientific Games, and will now greatly benefit from Gaming1’s reach and experience via its affiliate network.

As well as casino, Gaming1’s flexible sports betting offering via its brand is designed to work perfectly between its network and sportsbook in local betting markets, offering top odds and features such as Betxtra, tournaments and optiodds.

Joining Gaming1’s market-leading affiliate programme will also enable to benefit from flexible and modular reward plans, round the clock customer support and an advanced state-of-the-art marketing tool.

In deploying its affiliate programme for the Dutch market, Gaming1’s latest agreement further strengthens its leading position in the market and beyond, as the company continues to extend its reach across a global range of regulated territories spanning Europe, Latin America and the US.

Commenting on the deal, Sylvain Boniver, COO and co-founder at Gaming1, said: “We have no doubt that will benefit incredibly from the wide range of services our affiliate programme offers, all designed to offer invaluable assistance to brands looking to reach new audiences.

“Following our debut in Holland at the start of the year, we’re sure that this latest move will greatly boost our efforts there in establishing ourselves as a true regional powerhouse.”

Martijn Maertens, CEO, said: “We are delighted to join Gaming1’s impressive multi-brand affiliate programme, which will allow us to avail of the myriad first-class services and marketing tools that are sure to take to the next level!

“This move is sure to expand our exposure to a wide range of customers across our market – and we look forward to the wealth of benefits the deal will bring.”