South Africa: Betting Trends And Opportunities
| By Aaron Noy
Africa’s most mature regulated online betting market continues to grow, with more than 30 local and international bookmakers now staking their claim. Roy Coughlan looks at how operators can capitalise on this growing demand

Over the last decade, South Africa has established itself as the biggest gambling country on the African continent, according to figures from PricewaterhouseCoopers.
In terms of revenue the rainbow nation is ahead of Nigeria and Kenya, with the market continuing to show yearly growth. According to a statement released by the National Gambling Board (NGB) in June 2019, the South African gambling industry is growing at a predicted compounded rate of more than 5%. This will see it worth R35bn (€2bn) by 2021!
While casino and lottery dominate the share of gambling industry sectors, sports betting is responsible for 21% of gross gaming revenue in the country. Recent football tournaments, including last year’s World Cup, have helped boost these figures, but sports betting promises further opportunities for expansion.