Leadstar launches new French-Canadian site
| By Robert Fletcher
Swedish lead generation and media company Leadstar Media has launched a new website focused on the French-Canadian market.
The site marks Leadstar’s first French language project targeting a market outside of France.
Leadstar Media now serves both English speaking and French-speaking Canadians, with mybettingsites.com/ca and lebonparisportif.com/ca respectively.
“After seeing a high percentage of users accessing our French language platforms from Canada, we felt it was necessary to expand our product with a new website with tailored content for French Canadian bettors,” Leadstar’s general manager of operations Louis Jouhet said.
“As the name would suggest, Le Bon Pari Sportif’s (the best sports betting sites) primary focus is to scour the Canadian market in search of the best betting sites and the best promotions for French speakers.”