7 1/2 'Tricks' To Keep Your Marketing Emails Out Of The Spam Folder
| By clariondevelop
Tiz Gambacorta from email marketing specialists DVFX shares a few sneaky – but ethical – tricks to ensure emails land in the inbox and not in the spam folder of your potential prospects.
In order for your emails to actually be opened, read and clicked on, you need to ensure that they are landing in the inbox and not in the spam folder. There are a few sneaky but ethical tricks to implement when aiming for the inbox of your prospective trader. If you cannot even make it into the inbox, then simply forget about higher deposits, new clients and building a reputable brand through your email marketing efforts. Always keep in mind that nothing will happen until your email gets opened. This article is your guide to increasing your prospect conversions by ensuring your emails hit the inbox with these 7 1/2 email marketing tricks to keeping your emails far from the spam folder. Trick #1 – Use proven subject lines Your subject line is the first and foremost aspect of your email that will decide whether it will get opened or not. There are a number of subject lines that have been proven to work, so do not try and reinvent the wheel: stick to the following points in order to increase your open rates, which will in turn save your emails from landing in the spam folder.
- Odd numbers: Believe it or not, the human brain naturally tends to be more attracted to odd numbers as they feel more credible. Example: “You can make $739 in a day with this strategy….” sounds much more believable than “How I made $10,000 in one week”
- Scarcity: Put a time limit on your offer. This gives people the need to open the email and take up your offer which won’t be around for much longer. Example: “This is your FINAL notice.” This type of subject line communicates the need to act now or the recipient might miss out on something.
- Questions: Asking someone a question is extremely powerful. Everyone wants to answer a question that is being asked. For example: “Have you seen this yet?” They will have this question in their mind and start engaging with the email right from the subject line.
- RE: This one is great in giving your reader the impression that this is an email that has been replied to. They will be compelled to open the email as they will think that you are replying to one of their previous emails. For example: “RE: Boost your trading balance”
- The ‘From’ name
- The subject line
- The second subject line (your pre-header) If you want your emails to have a positive open rate, then optimizing your second subject line is vital.
- Make the reader curious with your first link.
- Give them a benefit with your second.
- Provide social proof in your third link
- Motivate them to act now with a fourth scarcity link.
- Typos and fake emails – remove addresses like firstname.lastname@example.org or email@example.com.
- Duplicate contacts – remove any emails that are on your list more than once.
- Hard bounces – hard bounces must be removed without delay.
- Spam addresses – immediately eliminate any addresses with word spam in them.
- Unsubscribes and complaints – if someone unsubscribes from your emails then they should be instantly removed, or they will start marking your email as spam!
- Inactive subscribers – if you have subscribers that have not clicked or opened your emails in the last 90 days, then it is high time to let them go. Your engagement score is paying the price for having these addresses in your data base, so don’t wait any longer.