As Digital PR Specialist
Job description
We are…
Better Collective is a global sports media group, attracting over 400 million monthly visits across our portfolio of leading brands - including AceOdds, HLTV, The Nation Network, Action Network, Futbolsites, and more. We’re on a mission to make sport more exciting, accessible, and engaging for fans around the world. With our innovative approach and fan-first mindset, we’re redefining how sports content is experienced and shared.
Like any great team, we value respect, creativity, and a sense of enjoyment in what we do. We operate in a fast-growing, collaborative environment where ideas are encouraged and where you'll help shape the future of sports media. This isn’t just a place to get things done, it’s a place to grow, figure things out together, and celebrate the wins along the way. Whether you’re deep into sports or just figuring it out, there’s room for you here.
You are…
Someone who lives and breathes sports, understands the power of a good story, and knows how to turn data into headlines. In this role, you’ll lead smart, creative PR campaigns that build brand awareness and earn high-quality backlinks to fuel our SEO and content strategies. You’ll work at the crossroads of media outreach, data-driven storytelling, and sports culture, pitching fresh ideas, crafting compelling narratives, and collaborating with a supportive team that values creativity and impact.
You will…
Ideate and create PR campaigns to increase brand awareness and generate high-quality backlinks across Better Collective North America brands: Action Network, RotoGrinders, VegasInsider & Canada Sports Betting
Provide regular topic recommendations for new digital PR campaigns based on industry and competitive research
Write relevant and entertaining content to be pitched to third parties for link building purposes
Use tools such as Muck Rack to build an outreach contact list of journalists, media sites, bloggers, and other relevant parties to secure campaign pitch opportunities
Track and report on individual PR campaigns to showcase their effectiveness in acquiring backlinks to BC sites
Work across SEO, content, and design teams to ensure quality deliverables
Stay “in-tune” with the world of sports to identify and capitalize on breaking news and trends to ensure that BC stays ahead of the competition
Support the North American Digital PR Team Lead as needed.
Job requirements
You have…
At least 2-3 years of experience in Digital PR - either in an agency or in-house environment
Experience of different Digital PR campaign types - from reactive to hero campaigns
Previous experience of executing Digital PR within the US market, and an understanding of how the US media landscape functions
A strong passion for sports and digital public relations & communications
Experience of running Digital PR campaigns in the casino vertical is a plus
Data-driven mindset to utilize trends and campaign results to inform future decisions
Strong written and verbal communication
Ability to work across multiple teams and digital brands
Familiarity with industry tools such as Ahrefs, Moz, Buzzstream, Muck Rack, Majestic, and others is a plus
A good network of contacts in the US & Canadian media
Basic understanding of SEO and Content Marketing best practices, and what the core principles of Digital PR are
Passion about staying up to date on trends and relevant stories across the sports and wider news world
Self-motivation, strong organizational skills, and flexibility required to be effective in the ever-changing environment of digital marketing and SEO
What we offer…
A generous compensation package and paid time off
Comprehensive health benefits cover medical, dental, and vision
Life and disability insurance
Paid parental leave
Opportunities for growth
A supportive, fun, and kind team dedicated to your success
We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and backgrounds leads to a better environment for our employees and a better product for our users and the community.
New York salary base: 72,000 USD
Hybrid
New York, United States
