Market Strategy Analyst
Posted:
- Location
- Niš
- Job type
- Permanent
As Market Strategy Analyst
Job description
We are seeking a skilled Market Strategy Analyst to provide critical intelligence to support our marketing and commercial teams.
You’ll lead the charge in uncovering high-impact market insights that shape where and how we grow. From spotting early trends in iGaming regulation to surfacing commercial opportunities, your work will directly influence go-to-market strategy, regional expansion, and commercial pitches
Job responsibilities
Research and track iGaming regulatory landscapes globally to assess market readiness, risk, and growth potential
Stay ahead of responsible gaming frameworks, licensing standards, and key regulatory shifts
Research and profile existing and potential clients – analysing business models, strategic positioning, product offerings, GTM strategies, and market presence
Analyse competitors’ offerings, services, business models and revenue streams
Conduct website and mobile app competitive analysis and user experience research
Identify whitespace opportunities through gap analysis and strategic mapping
Compile reports and present findings for the marketing and commercial team
Develop compelling market opportunity case studies and success stories that feed directly into commercial proposals and pitch decks
Support go-to-market strategies by providing evidence-led research
What you bring
Proven track record in B2B market research within iGaming, digital entertainment, or adjacent industries – agency or in-house
Understanding of iGaming industry regulations and compliance requirements
Knowledge of affiliate marketing and digital acquisition strategies
Proficiency in market research tools and methodologies
Strong analytical skills to synthesize large volumes of data into actionable insights
Excellent written and verbal communication skills
Familiarity with commercial KPIs and customer lifetime value models is a plus
Benefits
Private health insurance
Sick leave 100% paid
Canteen with free meals and drinks
Flexible working hours
Additional vacation days after two years in the company
We also provide up-to date equipment, entertainment facilities in a modern office right in the city center and more.
Note: Flexible working hours and occasional work from home options in Better Collective help us achieve proper work-life balance. We strongly believe in the magic of teamwork, though, so we come to the office at least three days a week to keep the team spirits high.
Application Deadline
We look forward to hearing from you and accept applications until 1st of August.
Please submit your CV and cover letter in PDF; only applications submitted in English will be considered.
Expected start date: as soon as possible.
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Hybrid
Nis, Serbia