Marketing Insights Analyst
Posted:
- Location
- Niš
- Job type
- Permanent
As Marketing Insights Analyst
Job description
We’re looking for a hands-on, analytically driven Marketing Insight Analyst to build and scale our competitor monitoring, experimentation insights, and persona segmentation efforts.
You’ll play a key role in shaping how we identify market opportunities, translate intelligence into testable hypotheses, and improve marketing performance across paid channels.
Job responsibilities
Monitor competitors across PPC, paid social, display, and programmatic channels
Analyse landing pages, ad messaging, funnel strategies, and offer mechanics
Support persona segmentation and customer journey analysis
Build and maintain dashboards that visualise competitor data and traffic trends
Help automate reporting and data collection processes using internal tools or APIs
Collaborate with the experimentation and CRO team to deliver hypotheses for testing
Research competitors' business models, product strategies and revenue streams
Present findings and recommendations to key stakeholders in marketing and product
What you bring
2–4 years experience in marketing analytics, marketing operations, or similar
Proven knowledge of paid media channels (PPC, paid social, display, etc.)
Experience with campaign tracking, performance measurement, and A/B testing
Familiarity with UX/UI principles and landing page evaluation
Customer segmentation techniques
Hands-on experience with tools like GA4, GSC, Semrush, Similarweb, Pixel, Tableau
Strong analytical mindset with the ability to turn data into actionable insights
Comfortable presenting data and insights to cross-functional teams
Nice to have
Exposure to API integration or light web scraping
Experience working with CRO or experimentation frameworks
Basic SQL or scripting knowledge is a plus
iGaming or affiliate marketing experience is a bonus, but not essential
Benefits
Private health insurance
Sick leave 100% paid
Canteen with free meals and drinks
Flexible working hours
Additional vacation days after two years in the company
We also provide up-to date equipment, entertainment facilities in a modern office right in the city center and more.
Note: Flexible working hours and occasional work from home options in Better Collective help us achieve proper work-life balance. We strongly believe in the magic of teamwork, though, so we come to the office at least three days a week to keep the team spirits high.
Application Deadline
We look forward to hearing from you and accept applications until 1st of August.
Please submit your CV and cover letter in PDF; only applications submitted in English will be considered.
Expected start date: as soon as possible.