Media Buyer / Mobile Apps, Facebook Ads
Posted:
- Location
- Remote
- Job type
- Permanent
As Media Buyer / Mobile Apps, Facebook Ads
job description
WHAT YOU’LL DO:
Launch and manage Facebook ad campaigns for mobile apps (iOS/Android, Tier-1 markets)
Test creatives (visuals, copy, formats) and marketing hypotheses
Monitor key metrics (CPI, ROAS, LTV, etc.) and optimize campaigns accordingly
Run structured A/B tests to validate ideas and improve performance
Research competitors, trends, and user behavior to refine strategy
Work closely with product and design teams to align ads with user acquisition goals
Develop and optimize campaigns for web2app conversion, driving users from web platforms to mobile apps
Analyze and improve the user journey from web to app, ensuring smooth transitions and optimized conversion rates
WHAT WE EXPECT FROM YOU:
1+ years of hands-on experience managing Facebook (Meta) Ads campaigns, ideally in the mobile apps space
Proven track record with web2app conversion - driving users from web platforms to mobile apps
Experience managing monthly ad spend budgets of $50K+
Strong understanding of user acquisition funnels and mobile performance marketing metrics
Proficiency with Meta Ads Manager, Power Editor, and attribution tools (e.g., AppsFlyer, Adjust)
Experience designing and executing A/B tests — from test structuring to results interpretation
Strong analytical skills — able to work with key metrics (CPI, ROAS, LTV, Retention, etc.)
Highly organized with the ability to manage multiple campaigns simultaneously
Will be a Plus: Experience with highly competitive niches (e.g., Entertainment, Health & Fitness, AI niche, etc.)
Ability to use AI tools (ChatGPT, Claude, etc.) for generating ad creatives
Do you want to know some details about this position?
Anastasiia will help!
more details
work
HOW IT WORKS:
Stage 1: Pre-screen with a recruiter.
Stage 2: Interview.
Stage 3: Test Task (optional).
Stage 4: Final interview
Stage 5: Reference check.
Stage 6: Job offer!
A trial period for this position – 3 months, during which we will get used to and work together.
28 business days of paid off
Flexible hours and the possibility to work remotely
Medical insurance and mental health care
Compensation for courses, trainings
English classes and speaking clubs
Internal library, educational events
Outstanding corporate parties, teambuildings
WHAT WE OFFER:
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For CV / career questions
cv@boosta.co
For all other questions
pr@boosta.co