Crypto Casino Content Strategist
Posted:
- Location
- Remote
- Job type
- Permanent
As Crypto Casino Content Strategist
Who we are:
At Game Lounge, we lead the way in iGaming affiliate marketing by combining innovation with expertise. Since 2011, we’ve grown from a small team in Malta to a global organization operating 131 brands in 39 countries, connecting over 10,000 users daily to 350+ partners.
Our success is driven by our people—a talented, ambitious team that values collaboration, growth, and impact. Here, your ideas matter, and your contributions are celebrated. We believe in empowering every team member to reach their potential, offering an environment where innovation thrives and brilliance is rewarded.
Recognized as an Employer of Choice by industry leaders, we are committed to fostering a workplace where you can grow both professionally and personally. If you’re ready to take your career to the next level, join us in transforming iGaming.
Why Game Lounge?
We’re not just about what we do, but how we do it—and that starts with our people. When you join Game Lounge, you’ll become part of a team that believes in:
Professional growth: Advance your career with learning opportunities, mentorship, and room to innovate.
Nurturing talent: Your ideas are valued and your contributions make an impact.
Recognition: Celebrate milestones and be rewarded for your achievements.
A supportive culture: Thrive in an environment built on collaboration, transparency, and work-life balance.
Global opportunities: Join a team that spans continents, offering diverse perspectives and career paths.
Here’s what we’re looking for:
We’re seeking curious, driven individuals who are ready to challenge the status quo and make a meaningful impact.
If you:
Are excited by the challenge of solving complex problems and bringing innovative ideas to life.
Thrive in a fast-paced, collaborative environment.
Value open communication and continuous learning.
Are ambitious, goal-oriented, and passionate about achieving brilliance.
…then Game Lounge could be your next big opportunity.
We are seeking a talented and self-driven Crypto Casino Content Strategist to lead content creation and performance efforts across our portfolio of crypto casino sites.
This is a hands-on content writing role ideal for someone with a solid editorial background, a passion for blockchain gaming, and a sharp understanding of crypto casino audiences. You will manage one freelance writer, collaborate across departments, and ensure our content drives traffic, conversions, and user engagement.
What you’ll be doing:
Content Creation & Strategy
Research and write engaging, SEO-optimized content for crypto casino topics—covering game reviews, bonuses, blockchain-based casinos, payment options (e.g., BTC, ETH, USDT), and how-to guides.
Adapt your writing style to fit a variety of content formats and channels, including comparison tables, landing pages, educational features, and promotional assets.
Ensure all written content aligns with the brand’s tone of voice, editorial standards, and SEO best practices.
Stay current on crypto casino trends, technologies, and regulatory developments to ensure accuracy and relevance.
Review and update legacy content to maintain freshness, accuracy, and performance alignment.
Site & Performance Collaboration
Work with SEO, Product, Design, CRM, and Video teams to deliver cohesive and high-impact content experiences.
Monitor and interpret content performance using tools such as GA4 and Omni to optimize user journeys and conversion points.
Conduct A/B testing on content layout and messaging to determine best-performing variants.
Contribute to keyword research and technical SEO improvements in collaboration with the SEO team.
Coordination & Workflow
Maintain and adhere to a structured editorial calendar with clear priorities and timelines.
Manage and review content delivered by one freelance writer, ensuring quality and alignment with project goals.
Participate in cross-functional planning with the Regional and Market Heads as well as other internal stakeholders.
Ensure that all content complies with regional laws and advertising guidelines related to crypto gambling.
The ideal candidate should have:
2+ years of experience writing content in the iGaming, crypto, or fintech space.
Excellent English writing and editorial skills with the ability to simplify complex topics for mainstream audiences.
Strong knowledge of cryptocurrency casinos, blockchain games, DeFi gaming, or Web3 gambling platforms.
Familiarity with SEO tools (e.g., Ahrefs, Semrush, Surfer SEO) and CMS platforms (ideally WordPress).
Experience with performance tracking tools such as Google Analytics, Looker, or similar.
Self-motivated, deadline-oriented, and comfortable balancing multiple tasks in a fast-paced environment.
A collaborative mindset and ability to work cross-functionally with product, marketing, and SEO teams.
How you’ll work:
Monday to Friday - 40 hours per week
Remote
What you’ll get:
Annual Performance Bonus
Training and Development Opportunities
Exciting company events throughout the year