Head of Social Media – International Sports Portfolio
Posted:
- Location
- Remote
- Job type
- Permanent
As Head of Social Media – International Sports Portfolio
Job Description
About the role :
We are looking for an experienced head of social media to provide support across social handles for our international portfolio of sports sites.
This is an exciting opportunity for a sports-mad social media editor or community manager to take responsibility for developing a social voice and personality across a diverse range of sports assets.
Deep sports knowledge is essential, as well as a proven and up to date track record of overseeing social media growth, ideally for a diverse range of brands across multiple social channels.
As our Head of Social Media you will:
Develop and oversee impactful organic social media strategies for a portfolio of international sports sites across a range of social handles/channels
Lead a team of social media specialists, establishing culture of creativity and collaboration, underpinned with data-driven decision making
Develop specific brand-by-brand tone of voice and personality per brand asset, reflecting central asset core niche and identity
Cultivate social media communities across non-traditional-media handles (e.g. Whatsapp, Telegram, Reddit)
Define ideal production rhythm and workflow to increase social voice and drive traffic to sites
Establish, monitor, evaluate KPIs to measure campaign impact and success
Assessment and introduction of online tools to support social production
Your profile should include :
Extensive track record in social media, with a specialism in sports
Experience with handling a variety of brand assets across diverse social media handles
Clear understanding of the relationship between social media and website traffic
Background in managing international social media teams, demonstrating seniority, leadership skills and management capacity
Up-to-date knowledge of where and how sports fans consume their media/editorial content in 2025
Able to understand, transmit, execute the marriage of rich, authentic social content and engaging, targeted execution
Professional fluency in English, another language – particularly Portuguese, Spanish and / or French) would be a bonus
Knowledge of leveraging social handles to build communities of sports-mad fans connected with our relevant niches/site identities.
KPIs / Objectives
Referral traffic to websites via social media
Overall reach/engagement of social handles
Overall clout/followers across social handles
Brand development, development of personality/character
Community building
What we offer :
Fully remote work environment
Integration onto a young and dynamic team
Career advancement opportunities
Competitive salaries depending on your level of seniority in the role
Dynamic and forward thinking company, where hard work, autonomy and ownership are part of the core values
About us :
North Star Network hosts sports fan communities across the world. We run sports media in over 30 countries, helping bettors make informed choices about their wagers and where to place them.
Our portfolio of websites cover football, cricket, boxing, MMA, e-sports, basketball and more. And to put that into numbers, the NSN has:
50+ websites
Covering 40+ markets
+80 employees & +300 freelancers
If you think you have the right skills, experience and attitude for this job, don’t hesitate to hit the apply button and we will be in touch!