As VP Content & Audience
Job description
We are…
A leading digital sports media group with a large global presence. Our Better Collective brands, including Action Network, Playmaker, Rotogrinders, HLTV, and The Nation Network, attract over 400 million monthly visits. At Better Collective, we believe in the power of sports to unite and inspire people. With our innovative approach and fan-first mentality, we're redefining how sports content is consumed and shared.
Like all winning teams, we value respect, creativity, and fun. We operate in a dynamic environment where collaboration drives ideation and where you will help shape the ever-growing sports media landscape as we know it. Here at Better Collective, we provide an opportunity for your voice to be heard and create a space where you can have fun in the process. We’re not just about work, rather we look to build a community that celebrates victories, learns from hardships, and grows as one. Whether a sports fan or just curious, Better Collective is the place where your talent can shine while you make a real impact along the way.
You are...
You’re a builder at heart, someone who sees what’s messy or disconnected and gets excited about making it better, smarter, and actually works. At Better Collective, you’ll shape how millions of sports fans around the world find and connect with the content they care about most. You won’t be handed a playbook; you’ll write it. From building a global audience strategy from scratch to using AI tools to automate repetitive stuff and unlock new ways of working, this is your chance to take something big and make it even bigger. If you’ve been wanting a role where you can lead real change, innovate with the latest technology development, and work with fun brands that people love, this is it.
Job requirements
You will…
Create and lead a global audience growth strategy across platforms like social media, websites, podcasts, and newsletters.
Connect the full fan journey, from discovery to subscription, using data to improve how and where content is delivered.
Lead automation efforts by setting goals and rolling out tools like RPA, AI, and ML to make content creation and delivery faster and smarter.
Oversee centralized teams in SEO, evergreen content, and marketing automation to improve how fans find and engage with our content.
Track trends and share insights to shape smarter content and distribution strategies.
Work closely with editorial teams, business leaders, and marketing to align content efforts with business goals.
Use automation to cut down manual work, improve workflows, and grow audience reach efficiently.
Lead a team of around 300 people, with about 45 direct reports—supporting their growth, building team culture, and driving results together.
You have...
+5 years of proven experience in a leadership role. Ideally in large cross-functional teams (100+).
Strong background in growing audiences and building content distribution strategies.
Comfortable working with automation tools like RPA, AI, and ML, and able to lead teams in using them effectively.
Solid understanding of SEO—enough to guide and support the SEO team, not do the day-to-day work.
Skilled at bringing different teams together, leading large cross-functional groups, and keeping everyone focused on shared goals.
New York: 250-300K USD base
Compensation will be determined based on experience, qualifications, and market conditions
