As PPC Manager
Requirements
2-plus-year of successful proven experience with Google Ads in the iGaming (Gambling&Betting) field in Direct Advertiser/Media Buying Team MUST HAVE
Ability to effectively manage large advertising Budgets (from $30,000 per month)
Availability of successful cases in the gambling niche in the CIS/Latam markets
Deep understanding of basic metrics of the Conversion Rate and Unity Economy (ROI, NGR, GGR, LTV, CTR, CPC, CPM, CPA, CPL, etc.)
Experience in working with Antidetect Browser and Tracking Systems
High-level understanding of all Google advertising products (Google Analytics, Google Tag Manager, Google Optimize, etc.)
Ability to work independently with cloaking and filtration systems (Adspect, Palladium, Zeus Track, etc.)
Experience with auto-bidding systems and automation of work with Google Ads (Shopstory, Ideagen, etc.)
Ability to collect test results (advertising), draw conclusions and suggestions for further actions
Experience in А/B testing
Experience with a lot of traffic, ability to work with a large array of information
English – B1 and above
Will be plus
Availability of an up-to-date Google Ads Certificate
Experience in UAC/GDN
Experience in other Search Traffic Sources (Yandex Direct, Microsoft Ads, Yahoo Ads, etc.)
Experience in BI/Analytics services (Tableau/Google Data Studio/Power BI, etc.)
Understanding technical conversion tracking and postback setup
Soft Skills
High level of structure and responsibility
Strong analytical mindset
Stress resistance
Calm character
Adequacy and purposefulness
Ability to multitask
Ability to form work requests
Responsibilities
Creating, setting up and optimising Search Engine Advertising Campaigns in Google Ads to attract new players to the Product
Conducting regular comprehensive analysis of own advertising campaigns and making decisions on how to improve the results
Regularly building Marketing Hypotheses and conducting A/B tests to generate new profitable approaches to traffic generation
Setting the Terms of Reference for the necessary promotional materials;
Competent budget management
Together with the team, the formation of media strategies, calculation of the KPI funnel
Monitoring the implementation of own traffic KPIs and finding ways to continuously improve them
Regular reporting on performance and profit
Market and Competitor Analysis
Planning and calculation of Traffic Streams
Finding new ad launch strategies and fresh funnels
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OUR BENEFITS FOR YOU:
An exciting and challenging job in a fast-growing product ecosystem, the opportunity to be part of a multicultural team of top professionals in Marketing, Management, Operations, Engineering and Architecture, etc;
Great working atmosphere with passionate IT experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
Beautiful offices in Kyiv, Warsaw, Limassol, Almaty, Yerevan work with comfort and enjoy the opportunity to build a network of connections with IT professionals day by day;
Laptop & all necessary equipment for work according to the ecosystem standards;
Paid vacations, personal events days, days off;
Paid sick leave;
Medical insurance;
Referral program enjoy cooperation with your colleagues and get the bonus;
Educational support by our L&D team: internal and external trainings and conferences, courses on Udemy;
Free internal English courses after Probation period;
Sport Benefit;
Multiple internal activities: online platform with newsletters, quests, gamification and presents for collecting bonuses, PIN-UP talks club for movie and books lovers, board games cozy evenings, special office days dedicated to holidays, etc;
Company events, team buildings.
Our stack
Octo Browser/Multilogin
Keitaro
Soax Proxy
HTML
Adspect/Palladium/Zeus Track
Tableau
Benefits
An exciting and challenging job in a fast-growing product holding, the opportunity to be part of a multicultural team of top professionals in Marketing, Management, Operations, Engineering and Architecture, etc.
Great working atmosphere with passionate IT experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
Beautiful offices in Kyiv, Warsaw, Limassol, Almaty, Yerevan work with comfort and enjoy the opportunity to build a network of connections with IT professionals day by day
Laptop & all necessary equipment for work according to the holding standards
Paid vacations, personal events days, days off
Paid sick leave
Medical insurance
Referral program enjoy cooperation with your colleagues and get the bonus
Educational support by our L&D team: internal and external trainings and conferences, courses on Udemy
Free internal English courses
Sport Benefit
Multiple internal activities: online platform with newsletters, quests, gamification, and presents for collecting bonuses, PIN-UP talks club for movie and books lovers, board games cozy evenings, special office days dedicated to holidays, etc.
Company events, team buildings
