Influencer Marketing Manager

As Influencer Marketing Manager

Requirements
Basic understanding of digital marketing and core metrics (CPM, CTR, CPA, etc.)
Experience with social media platforms (Instagram, TikTok, YouTube, etc.)
Basic knowledge of influencer marketing (identifying influencers, managing simple campaigns)
Familiarity with the iGaming industry (Betting, Casino, eSports)
Basic Excel skills (ability to create basic reports, manage data)
Basic understanding of digital marketing metrics (CPM, CTR, CPC, etc.)
Ability to manage multiple tasks and work effectively in a dynamic environment
Strong written and verbal communication skills (structured and clear communication)
English language skills (B1 level or higher), Spanish or French will be a plus

Will be plus
Familiarity with influencer discovery and analysis tools
Basic understanding of campaign analytics (reading reports, interpreting basic data)
Interest or prior experience in the iGaming sector (through personal projects, internships, or academic background)
Some experience in working with affiliate networks or marketing platforms
Willingness to learn and grow in a fast-paced industry

Soft Skills
Communication skills
Ability to actively listen, ask the right questions, and understand partners’ needs and concerns
Empathy
Understanding and showing compassion for the needs and emotions of partners, striving to resolve issues
Analytical mindset
Ability to process and analyze basic data, and derive actionable conclusions
Curiosity and eagerness to learn
A desire to grow, stay informed, and adapt to industry changes
Learning agility
Ability to quickly acquire new knowledge and skills
Stress resistance
Maintain professionalism and efficiency even in high-pressure situations
Adaptability
Ability to adjust quickly to changing tasks or environments
Self-management
Ability to independently search for and process information necessary for work
Good sense of humor
Ability to bring positivity to the team and build relationships

Responsibilities
Identify and connect with influencers across various social media platforms and networks in assigned markets
Build and maintain relationships with influencers, ambassadors, and agencies to ensure strong, long-term partnerships
Collaborate with the design and content teams to create and optimize promotional materials and ensure they meet campaign goals
Work with legal and finance teams to manage contracts, payments, and ensure compliance with relevant regulations
Formulate media strategies and calculate KPIs to measure campaign performance and optimize results
Generate creative ideas for influencer campaigns and develop detailed concepts (scripts, collaboration proposals)
Coordinate content approval before and after publication to ensure quality and compliance with brand guidelines
Run A/B tests to continuously improve campaign strategies and performance
Report on campaign performance, providing insights, and making data-driven recommendations for optimization
Monitor and analyze market trends and competitor activities to stay informed and adjust strategies accordingly
Track and achieve personal goals and KPIs, collaborate with the team to ensure overall campaign success

Our stack
Tableau – for data analysis and performance monitoring
Internal Admin Panel – for campaign tracking, statistics, and influencer performance analytics
Jira & Confluence – for task and documentation management
Keitaro – for traffic tracking and analytics
Influencer discovery tools – platforms and services for identifying, evaluating, and managing influencers (e.g., Modash, Heepsy, HypeAuditor, etc.)

Benefits
An exciting and challenging job in a fast-growing product holding, the opportunity to be part of a multicultural team of top professionals in Marketing, Management, Operations, Engineering and Architecture, etc.;
Great working atmosphere with passionate IT experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
Beautiful offices in Kyiv, Warsaw, Limassol, Almaty, Yerevan work with comfort and enjoy the opportunity to build a network of connections with IT professionals day by day;
Laptop & all necessary equipment for work according to the holding standards;
Paid vacations, personal events days, days off;
Paid sick leave;
Medical insurance;
Referral program enjoy cooperation with your colleagues and get the bonus;
Educational support by our L&D team: internal and external trainings and conferences, courses on Udemy;
Free internal English courses;
Sport Benefit;
Multiple internal activities: online platform with newsletters, quests, gamification, and presents for collecting bonuses, PIN-UP talks club for movie and books lovers, board games cozy evenings, special office days dedicated to holidays, etc.;
Company events, team buildings.