Influencer Marketing Manager

As Influencer Marketing Manager

Requirements
2+ years of experience in influencer marketing or a related field (preferably in the iGaming industry);
Deep knowledge of social media platforms (Instagram, TikTok, YouTube, etc.) and influencer marketing trends;
Strong understanding of digital marketing metrics and KPIs (CPM, CTR, CPC, CPA, etc.);
Proven ability to run influencer campaigns from ideation to execution;
Proficiency in Excel (advanced skills for reporting and analysis);
Experience with influencer outreach, negotiation, and collaboration;
Experience in working with content creation teams and managing influencer-generated content;
Experience in working with basic campaign analytics tools and drawing actionable insights from data;
Ability to manage multiple influencer relationships and campaigns simultaneously;
English language skills (B2 level or higher), Spanish or French will be a plus.

Will be plus
Experience with influencer research and performance analysis tools;
Familiarity with the iGaming sector and its unique marketing requirements;
Experience with affiliate marketing platforms and networks;
Basic experience in campaign optimisation and A/B testing;
Experience in working with BI tools for deeper campaign analysis and reporting.

Soft Skills
Communication skills, strong ability to listen, ask insightful questions, and effectively address objections from partners;
Empathy Demonstrate deep understanding of partners' needs and emotions, striving to find solutions that satisfy all parties;
Strategic thinking Ability to plan long-term partnerships and marketing strategies that align with company goals;
Analytical thinking Ability to deeply analyze data, generate insights, and optimize campaigns based on findings;
Curiosity and continuous learning A proactive approach to staying up to date with industry trends and applying new knowledge;
Leadership and initiative Ability to take ownership and responsibility, demonstrating proactive problem-solving;
Stress resistance Maintaining high performance under pressure, with the ability to meet deadlines and deliver results;
Emotional intelligence Understanding and managing your own emotions and those of others, fostering positive relationships and effective
collaboration;
Adaptability and flexibility Willingness to pivot strategies when market conditions change, and ability to thrive in a fast-moving environment;
Proactive learning Constantly seeking new opportunities for professional growth, both in the industry and in marketing techniques.

Responsibilities
Identify and connect with influencers across various social media platforms and networks in assigned markets;
Build and maintain relationships with influencers, ambassadors, and agencies to ensure strong, long-term partnerships;
Collaborate with the design and content teams to create and optimize promotional materials and ensure they meet campaign goals;
Work with legal and finance teams to manage contracts, payments, and ensure compliance with relevant regulations;
Formulate media strategies and calculate KPIs to measure campaign performance and optimize results;
Generate creative ideas for influencer campaigns and develop detailed concepts (scripts, collaboration proposals);
Coordinate content approval before and after publication to ensure quality and compliance with brand guidelines;
Run A/B tests to continuously improve campaign strategies and performance
Report on campaign performance, providing insights, and making data-driven recommendations for optimization;
Monitor and analyze market trends and competitor activities to stay informed and adjust strategies accordingly;
Track and achieve personal goals and KPIs, collaborate with the team to ensure overall campaign success.

Our stack
Tableau – for data analysis and performance monitoring;
Internal Admin Panel – for campaign tracking, statistics, and influencer performance analytics;
Jira & Confluence – for task and documentation management;
Keitaro – for traffic tracking and analytics;
Influencer discovery tools – platforms and services for identifying, evaluating, and managing influencers (e.g., Modash, Heepsy, HypeAuditor, etc.).

Benefits
An exciting and challenging job in a fast-growing product holding, the opportunity to be part of a multicultural team of top professionals in Marketing, Management, Operations, Engineering and Architecture, etc.;
Great working atmosphere with passionate IT experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
Beautiful offices in Kyiv, Warsaw, Limassol, Almaty, Yerevan work with comfort and enjoy the opportunity to build a network of connections with IT professionals day by day;
Laptop & all necessary equipment for work according to the holding standards;
Paid vacations, personal events days, days off;
Paid sick leave;
Medical insurance;
Referral program enjoy cooperation with your colleagues and get the bonus;
Educational support by our L&D team: internal and external trainings and conferences, courses on Udemy;
Free internal English courses;
Sport Benefit;
Multiple internal activities: online platform with newsletters, quests, gamification, and presents for collecting bonuses, PIN-UP talks club for movie and books lovers, board games cozy evenings, special office days dedicated to holidays, etc.;
Company events, team buildings.