Off-Page SEO Specialist
Posted:
- Location
- Malta
- Job type
- Permanent
As Off-Page SEO Specialist
WIS – who?
Web International Services (WIS) is a lead generation company operating within the iGaming sector since 2012. Our mission is to provide players with top-notch data and reliable information through our one-stop-shop portals to enrich their betting experience. Our people are the experts that make this happen, and we are committed to making their employee experience positive and fun, while focused on growth and high performance.
About the job
This is a hands-on role at the crossroads of backlink strategy and domain protection. As our Off-Page SEO Specialist, you’ll play a critical part in safeguarding the integrity of our link profiles while building domain authority through white-hat outreach. You’ll work across several brands within the iGaming and sports betting niches, taking full ownership of off-page SEO tactics.
Your main mission? Eliminate harmful backlinks, secure high-quality ones, and future-proof our off-page strategy through sustainable, relationship-driven link-building. You’ll collaborate with content and SEO to ensure we maintain clean, powerful backlink profiles that perform long-term.
What you will be doing
Backlink Health & Spam Protection:
Monitor backlink profiles using tools like Ahrefs, Google Search Console, SEMrush
Detect and disavow toxic/spammy links, defending against negative SEO attacks
Stay current on link-based algorithm updates and evolving black-hat tactics
Link Acquisition & Outreach:
Identify and secure relevant, high-quality backlinks from reputable, niche-aligned websites
Execute strategic outreach (guest posts, partnerships, digital PR) using white-hat methods
Build and maintain relationships with editors, publishers, and webmasters
Strategy & Reporting:
Work with SEO and content teams to align off-page efforts with broader SEO goals
Perform competitor backlink audits to uncover new link opportunities
Produce clear monthly reports with backlink KPIs, health status, and campaign performance
What would make you a great fit?
3+ years of experience in off-page SEO or link-building
Deep knowledge of Google’s Link Guidelines and potential manual penalties
Confident with link auditing and managing disavow files
Proficiency with SEO tools like Ahrefs, SEMrush, GSC, Majestic, Screaming Frog
Ability to assess link value beyond metrics like DA/DR (think: relevance, traffic, context)
Fluent in both English and German (spoken and written)
Analytical, detail-oriented, and self-driven
Bonus points: Experience in iGaming, sports betting content, or affiliate SEO
Some of our benefits:
Full remote working offered through contractor agreement OR Hybrid working setup with a flexible work environment
Company events in Malta organised and paid for by WIS for EU employees – twice a year
Access to learning platforms and educational support offered to boost your knowledge and career
Find out more about what makes WISards truly magical – Web International Services Ltd.
Department
Content
Locations
WIS - Malta Office, Remote - Europe
Remote status
Hybrid