Director of Acquisition & Digital
Posted:
- Location
- London
- Job type
- Permanent
As Director of Acquisition & Digital
Job Details
Description
Who we are
Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence. It currently owns and manages 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally's Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.
With 10,600 employees, the Company's casino operations include approximately 15,300 slot machines, 580 table games and 3,800 hotel rooms. Upon completing the construction of a permanent casino facility in Chicago, Bally's will own and/or manage 15 casinos across 10 states. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana
Well, what about the team?
We are seeking an experienced Director of Acquisition & Digital to lead our growth strategy for Bally Interactive UK and Ireland brands. In this role, you will acquire profitable players through various marketing platforms, build a top-tier performance marketing team, and optimise digital channels to achieve business and brand goals. You will lead and mentor a team of online marketers with expertise in real money gaming, expanding our presence in programmatic, search, affiliates, and social media.
This position reports to the VP Commercial, UK.
So, what will you be doing?
Defining and leading the overall UK performance marketing strategy with an overall objective to maximise our acquisition efforts and media investments to drive revenue, monthly actives and brand growth/equity across our portfolio of UK brands.
Driving a full funnel approach across acquisition (social, affiliate and digital marketing channels) with best-in-class creative and marketing.
Overseeing budget allocation and performance forecasting to deliver desired acquisition outcomes – focusing on key KPIs, effective budget allocation and channel optimisation and growth.
Identifying and establishing value of new acquisition channels and opportunities to expand our customer base.
Optimising Bally’s Digital’s marketing effectiveness and efficiency through programmatic, biddable media, experimental media opportunities, and data-driven solutions
Collaborating with colleagues and the leadership team to role model a collaborative and commercial team with a passion for performance and results.
Partnering closely with Product, Brand, Design and other key internal partners - you will lead acquisition data reporting to leadership and key stakeholders, transforming this data into digestible, actionable insights.
Being a visionary leader that will take our existing tools and ways of working and expand our opportunities into new channels and ways to reach our customer.
Working collaboratively with ease across internal teams, as well as negotiate with external media partners.
Staying up to date with industry trends and best practices to ensure our acquisition strategies remain
Implementing marketing attribution capabilities incl. media mix modelling and build-out advancement of these capabilities for use in planning and day-to-day channel management.
And what do you need?
Possess extensive experience in performance marketing roles within the online sports betting, iGaming, or related industries, with a proven track record of delivering measurable results and driving growth.
Have extensive knowledge of different facets of digital marketing including PPC, SEO, Content marketing, Digital Media, CRO and other marketing channels.
Possess a blend of commercial awareness, analytical and creative thinking, partnered with a strategic mindset.
Have clear strategic thinking and planning through to execution - strong strategic planning and analytical skills, with the ability to translate data-driven insights into actionable strategies that drive business success.
Have a willingness to take ownership.
Be results driven; thrives on challenge; action-orientated and pragmatic in approach.
Be flexible, adaptable, and able to think creatively as plans evolve and events unfold.
Be passionate about gaming.
Have significant experience of operating in a complex organisation.
Proven track record in developing teams, driving performance, and managing both in-house specialists and external partners/agencies.
This is what you'll get
Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer:
Annual leave
Annual bonus
Pension plan
Health insurance
Company share scheme
Volunteering days
Home office allowance
Wellness or Gym allowance
DNA / Values
At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!
We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.
Equal Opportunities
At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.
Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work. We believe passionately that employing a diverse workforce is central to our success, this is our superpower.
We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.
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