Casino Writer

Casino Writer

 

Job description

We are…

 

A leading digital sports media group with a large global presence. Our Better Collective brands, including Action Network, Playmaker, Rotogrinders, HLTV, and The Nation Network, attract over 400 million monthly visits. At Better Collective, we believe in the power of sports to unite and inspire people. With our innovative approach and fan-first mentality, we're redefining how sports content is consumed and shared.

 

Like all winning teams, we value respect, creativity, and fun. We operate in a dynamic environment where collaboration drives ideation and where you will help shape the ever-growing sports media landscape as we know it. Here at Better Collective, we provide an opportunity for your voice to be heard and create a space where you can have fun in the process. We’re not just about work, rather we look to build a community that celebrates victories, learns from hardships, and grows as one. Whether a sports fan or just curious, Better Collective is the place where your talent can shine while you make a real impact along the way.

 

You are…

 

A passionate and knowledgeable writer with a deep understanding of the casino and gambling industry. You excel at crafting engaging, informative content that resonates with readers. You are driven by the goal of attracting and retaining a wide audience while contributing to the overall success of your company’s casino partners. You thrive in a fast-paced environment where you can produce high-quality content consistently and collaborate with various teams to optimize performance.

 

You will...

 

Create Content: Write a minimum of 3-5 high-quality articles daily, 5 days a week, for the Vegas Insider and Action Network platforms. Your content will cover industry news, legalization updates, and viral stories within the online and retail casino gambling sector.

 

Maintain Evergreen Content: Help create and maintain evergreen content focused on casino education and gameplay guides, ensuring it remains relevant and informative.

 

Enhance Partner Recognition: Ensure all content aligns with designated casino partners to enhance search authority and commercial terms recognition.

 

Stay Informed: Keep up with industry changes and developments to create timely and relevant content that resonates with your target audience.

 

 

Job requirements

You have...

 

Proven experience in writing for the casino or gambling industry, with a strong portfolio of published articles.

 

A solid understanding of SEO best practices and the ability to implement them to enhance content visibility, ranking, and search authority.

 

The ability to work closely with commercial, SEO, and global casino operation teams to optimize content for maximum impact on the business.

 

Experience monitoring and analyzing key performance indicators related to content engagement, traffic, and conversion rates, and identifying opportunities for improvement.

 

Experience collaborating with social media teams to develop effective strategies for sharing and promoting casino-related articles.

 

A willingness to experiment with new formats, topics, and storytelling techniques to diversify and enrich casino-related content offerings.

 

What we offer…

 

Generous benefits package and unlimited PTO

 

Annual bonus

 

Pet insurance

 

Paid parental leave

 

401K match

 

Growth opportunities

 

A fun and kind team supporting your success and always down to do something fun

 

We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users and the community