During the record-breaking event, Tonybet dropped insights into several factors that drive betting behaviours today.
Tonybet enjoyed a successful couple of days at iGB L!VE. In particular, the company made its mark on the live panel session, Features, Feeds, and Funnels for a Smarter Betting Journey, which gathered various industry experts to pitch in on how to effectively keep engagement and retention going. For Tonybet, it all circles back to the players.
To create an effective funnel development, there are three main principles that the company always sticks to: not getting in the way of a player, not rushing their journey and not relying on methods that lead to overstimulation.
Head of Product Kiryl Liudvikevich, Tonybet’s representative speaker, pointed out to never forget understanding the users’ points of view: “Usually, users know what they want,” he said. “You need to become a guide, not a restrictive sign in their way. That is why segmentation of users at the very start of their journey is important. With that approach, you help the player get what they want more effectively.”
When it comes to finding the right balance between personalisation and mass outreach, Liudvikevich revealed that the combination of simple steps in product development and making big strides in player protection is the winning formula. This involves having solid support in the VIP department, getting real feedback and gaining player understanding beyond localisation.
iGB L!VE 2025 ran from 2-3 July and brought together operators, affiliates and tech vendors in the igaming industry. From the first day, Tonybet welcomed guests and visitors with its eye-catching merchandise, sim racing station and exquisite cocktails. It also brought along their brand ambassador for Ireland, Tony Cascarino, who took part in the activities.
When asked about further plans to improve its player-focused initiatives, CEO Dmitry Arabuli shared: “We see ourselves as market drivers aimed to highlight the importance of white-label operators for comfort and security, as well as to educate players on responsible and safe gaming practices.”
It’s been over a decade since Tonybet established its presence and the company has come a long way from being a simple online betting site. Lately, Tonybet is building meaningful partnerships and steadily growing its reach, acquiring licences from Canada to the Netherlands with a thoughtful approach. Being able to successfully enter various markets, despite the growing standards of regulation, proves it is reliable, transparent and committed to responsible gaming.
