FairPlay Sports Media (FPSM) has launched its NFL Odds & AI Projections Season Pass, a service for media partners.
The pass is an AI-powered insights and odds service for FPSM’s media partners who are looking to improve revenue streams from American football content and capitalise on enhanced consumer engagement.
The service uses the affiliate’s Live AI Sports Projections platform which leverages the network capabilities of Quarter4, which FPSM acquired for an undisclosed amount.
Media partners on the service will be able to view odds feeds with pre-match data two weeks before the gameday and in-play odds across every NFL and NCAA match. There will also be player-specific data projections and editorial teams will be able to access the real-time impact of player injuries, trades and hidden values to enhance content creation.
FPSM group CEO Stuart Simms said on the launch that the service is a “potent combination of Quarter4’s acclaimed AI projections and the FairPlay group’s media and affiliate expertise.
“Together, this service removes hurdles and empowers partners to drive user engagement and, in turn, monetise their content to generate new, more sustainable revenue streams.”
Simms went on to add that with the service the company are “turning on the power of both the fan and the machine to level the playing field for bettors looking for an edge, as well as media partners aiming to cut through with quality content in a more effective manner, no matter their location or size.”