Beyond the buzz: How AFFTER made a real splash at iGB Affiliate London

The disruptive new affiliate programme shares the secrets of its sparkling debut at the world’s biggest dedicated igaming affiliate show.

With the digital landscape constantly evolving, new challenges and opportunities emerge by the day. iGB Affiliate London 2024 stands as a crucial forum for those keen on navigating the complex currents of the affiliate marketing world.

This conference is where the established giants meet today’s eager innovators – more than 200 companies vied for the attention of the 6,500 participants.

Capturing the attention of the top-tier affiliates requires more than just attendance; it demands distinction and relevance. AFFTER's vibrant showcase at iGB Affiliate London underlines a key principle — real-world interactions and experiences can forge stronger connections than any digital campaign.

An affiliate programme that captivates

AFFTER has quickly carved a niche for itself in the igaming industry, founded on its proficient team with deep insights into the market. In London, it impressed affiliates with a platform that didn’t just showcase an impressive array of gambling and betting offerings, but is also packed with powerful analytics, real-time statistics and iron-clad data security. 

By adopting an exclusive, invitation-only approach to its programme, AFFTER elevates the calibre of its business relationships. This strategy distinguishes the affiliate programme from its competitors and reinforces its commitment to fostering genuine, high-value partnerships in the industry. 

In expanding its reach to new geos, including the strategically crucial regions of Eastern Europe and various Tier 1 and Tier 2 countries, AFFTER demonstrates a keen understanding of market dynamics. Coupling high conversion rates with tailored local content forms a compelling proposition for affiliates scoping out the next big opportunity.

AFFTER’s managing director, Maxim Makovetskiy, talks more about the team, traffic sources and more in his interview with iGB Affiliate here.

Warming up the audience
When it comes to conferences, it’s important to consider the level of competition at hand. A great marketing strategy at your booth will count for nothing if there is no audience, so you must first attract attendees to your stand. 

To do that, you should alert attendees to your presence at the event and what they should expect from you. Create anticipation through the following strategies:

  • Post on social networks and add applicable hashtags
  • Use pop-ups and banners on your own website
  • Publish SEO-optimised blog articles
  • Employ PPC advertising with relevant keywords and target locations where your expected audiences are concentrated
  • Promote through the host company’s banner ads and print ads (such as their magazines and event guides)

AFFTER utilised these strategies and went all out to boost visibility and engagement pre-conference. This resulted in a large crowd at its booth that ended with highly productive networking sessions and a wildly successful party during the event itself.

Cutting through the crowd
How do you ensure your booth isn’t just another stop in a long day of networking? By providing memorable experiences that attendees will not find anywhere else!

AFFTER’s exclusive partner, Parimatch, brought football legend Gary Cahill to the conference floor, drawing at least 100 people to the booth. As if that wasn’t exciting enough, participants even stood a chance to win extraordinary prizes, including tickets to a Chelsea match, an exclusive opportunity to attend a private training session with the team and a sought-after autograph session with Gary himself. 

Check out the photos from the event here.

This masterstroke of marketing not only attracted crowds but also solidified AFFTER’s reputation as a brand that delivers unique, memorable experiences – a far cry from the conventional booth setup.

See how AFFTER turned a regular conference into an unforgettable experience filled with exclusive opportunities by clicking here to watch the full video recap of iGB Affiliate London.

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