Paysafe pens expanded affiliate deal with Betfred USA Sports

By Richard Mulligan

Paysafe has announced an expanded partnership with Betfred USA Sports, the wholly owned US subsidiary of UK-based bookmaker Betfred Group.

The deal will see Betfred USA Sports plug into the affiliate marketing software of Income Access, Paysafe’s marketing technology and services provider, for the upcoming launch of a multi-state affiliate program in the US.

Income Access will help Betfred USA Sports strengthen its acquisition efforts across multiple regulated states., while the platform will also allow the operator and its affiliates to collaborate on promoting a range of wagering options.

“As we continue to ramp-up our online operations across the US, Paysafe and Income Access are valuable tools to meet customer needs while tracking and scaling our affiliate marketing program,” Betfred USA Sports chief operating officer Bryan Bennett said.

Tara Wilson, chief operating pfficer of Paysafe’s Income Access, added: “This expanded partnership is an incredible opportunity for Paysafe to build on our momentum in the US market, while working to support our flagship American partner Betfred USA Sports’ long-term growth and success.

“For Income Access, this marks another important step in showcasing our ability to drive meaningful collaboration between our partners and affiliates in the regulated US sports-betting space.”

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