We spoke to digital agency Blueclaw Media who made the shortlist for two categories at this year's iGB Affiliate Awards
Company name: Blueclaw Media
Shortlisted for: Best Digital Agency and Marketing Campaign of the Year
What does making the shortlist mean to you as a business?
As a digital marketing agency that works predominantly in the igaming sphere, having our hard work recognised by a leading body such as iGB Affiliate is a phenomenal feat. With over 15 years of experience in SEO, our team is not only hardworking but passionate about what they do, so seeing our work nominated among a number of leading brands and industry leaders is a great feeling and motivational boost. We’re very proud of the work we submitted and are looking forward to hopefully adding another award to our cabinet!
How did you celebrate the news of being shortlisted?
The team celebrated virtually as we’re all currently working from home. Our marketing manager shared the news via email and we made a point to celebrate during our weekly agency call. We will definitely be raising a glass to our work and nominations when we’re back in the office!
How will you celebrate if you win?
Should we be lucky enough to win one of the two awards we’re up for, we’ll definitely make it a point to celebrate as a team (hopefully in person)! Given the unprecedented nature of the past year, we are well overdue a celebration and will likely treat ourselves to a bottle of fizz (or two)!
What changes or improvements made over the past 12 months do you feel proved decisive in your making this year’s shortlist?
Working from home over the last 12 months has been hard, but the team has really done a great job in coming together and remaining creative and motivated during tough times. It is this high level of collaboration and positivity that I believe has had a great impact on our work and has allowed us to produce campaigns that are bigger and better than ever.
See the full shortlist here.