MiFinity launches MiFinity Bonus site to enhance customer engagement

By Guy Parsons


  • Article summary

Site showcases exclusive deals and offers from MiFinity’s partners across multiple industries, including travel, forex and igaming.

Site showcases exclusive deals and offers from MiFinity’s partners across multiple industries, including travel, forex and igaming.

MiFinity, the fastest-growing e-wallet in the industry, has announced the launch of its latest customer engagement initiative, the MiFinity Bonus site.

MiFinity Bonus solves the challenge of standing out and reaching the right audience by providing a platform where customers can easily find their favourite brands’ offers and where brands can reach engaged customers.

Brands with MiFinity as an integrated payment method can showcase their exclusive deals on the site. Offers are continually updated, and customers can access them with just one click. For example, igaming brands can showcase their latest casino offers, making them available at a click of a button for players to access across different countries and territories.

Discussing MiFinity Bonus, MiFinity CMO Paul Gent explained: “The ability to create personalised, relevant and timely campaigns is something all marketers and affiliates need so they can target the right people at the right time. As an e-wallet provider, we can use our platforms to communicate with our partners’ customers and showcase their brands and deals differently. Helping our partners stand out from the crowd, ensuring their messages aren’t lost in someone’s inbox or newsfeed and helping their customers find the content they want to engage with.”

The MiFinity Affiliates team promotes the site through multiple channels, including in-app notifications, social media, email and SMS, using consumer preferences and transaction history to deliver personalised and timely touchpoints.

A successful year for MiFinity Affiliates

MiFinity Affiliates was launched last year at ICE London. Paying the highest commission in the industry, up to 35% revenue commission to its affiliate partners, the affiliate programme has signed up numerous brands.

CEO Paul Kavanagh credits the success of MiFinity Affiliates to its attractive commission rates and the collective experience of its affiliate marketing team. He said: “Our commission rates are highly attractive, we pay revenue commission on all Transfer To and FX fees and lifetime commissions paid on signups to MiFinity through our affiliates. And we have also built a strong team with years of experience working with brands to drive conversions and revenue.  The launch of our MiFinity Bonus site provides us and our partners with another platform for customer engagement: a platform that customers are already actively seeking out and visiting regularly.”

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