Fantasy becomes reality for Bet365 and Scout Gaming Group

By iGBA Editorial Team

£500,000 prize pool on offer in season-long free-to-play game.

£500,000 prize pool on offer in season-long free-to-play game.

Bet365 has launched an exclusive new fantasy football game in partnership with Scout Gaming Group, ahead of the 2023-24 Premier League season.

The free-to-play game is live now, with plenty of time for all new and eligible Bet365 customers to register and select their squads. Managers are able to select their teams at any time and can continue to make changes right up until the first game of the Premier League season, when Burnley host Manchester City on Friday 11 August.

The Bet365 Fantasy Game boasts a huge prize pool for those leading managers who are still challenging at the top of the leader board come the end of the season. A staggering £500,000 is available for the top 10,000 ranking users, with the outright winner guaranteed the £50,000 top prize.

This is further enhanced with the addition of an extra £65,000 in monthly prizes for the top 1,000 ranking managers each month.

Within days of the game launching over 20,000 individual managers had already registered and selected their provisional teams. Both Bet365 and SGG are thrilled by the early uptake and expect many thousands more to have their squads assembled by the first Premier League game on 11 August.

The game includes many unique features, which have been developed collaboratively by Scout Gaming Group and its partners. Fantasy football plays an integral role in every match day for players around the world and by enhancing the player experience on Bet365, both brands are bidding to increase engagement and enjoyment of the product.

Commenting on the release, a Bet365 spokesperson said: “The partnership with SGG has provided Bet365 with an excellent, multi-country fantasy product and we’re delighted to deliver a season-long fantasy football game to our customers.

“We’re excited to see how the season develops and which managers can land the monthly and outright cash prizes.”

Araz Heydariyehzadeh, chief commercial officer at Scout Gaming Group said: “We’re incredibly proud to have collaborated with Bet365 on a game of this magnitude and quality. The support from numerous teams at Bet365 has been outstanding throughout and continues to grow.

“Free-to-play games can be highly effective as part of a structured conversion strategy and with fantasy games' proven ability to retain users and drive extra yields from sportsbook customers, we are very excited about the potential outcome and performance of the project.”

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