Bet365 and Boxxer announce partnership extension

By Guy Parsons


  • Article summary

Stoke-based heavyweights to continue in Official Betting Partner role.

Stoke-based heavyweights to continue in Official Betting Partner role.

In what has been a standout start to the year for British boxing, Bet365 has announced an extension to its partnership with Boxxer, retaining the title of Official Betting Partner of Boxxer until 2023.

Under the partnership, Bet365 branding will continue to appear prominently across all pre-promotional activity, including press conferences, open workouts and weigh-ins. There will be extensive in-arena exposure on fight night, with 360-degree branding across the ring corners, ropes and toblerones, as well as the venue’s screens, banners and boards. Bet365 will also feature on other areas including the ring canvas and arena barriers, occupying more inventory than ever before.

The partnership will also see activations unique to the Boxxer Series, including a co-branded live draw, a branded and gamified ring walk, and Bet365-customised fighter stats displayed on the arena screens.

Commenting on the news, a spokesperson for Bet365 said: “Bet365 is delighted to have agreed a long-term partnership with Boxxer following a successful launch platform during 2020 and 2021. The brand ethos and approach align with the global brand, and with a very collaborative approach we are sure it will be a great 2022-23. Having already delivered iconic bouts together, we’re excited for what’s to come.”

As part of the extension, Bet365 will continue to be Boxxer’s official odds partner and will continue to be integrated across Boxxer’s social and digital content. Bet365’s odds will be promoted on Boxxer’s platforms in the build-up to each fight night, with in-play optimisations exclusive to Boxxer. Live streams of Boxxer’s shows are also available on Bet365’s platforms in select international territories, to further enhance the customer experience globally.

“As the pioneers of in-play betting, seeing our branding featured across the ring and arenas for shows including Chris Eubank Jr, Amir Khan, Kell Brook and Josh Taylor was a really proud moment,” added the spokesperson for Bet365. “And working alongside the fastest growing boxing promotional company in the UK is a fantastic proposition for our brand and our customers.” Boxxer’s next show will take place on Saturday 2 April at the Utilita Arena in Newcastle, headlined by Savannah Marshall’s defence of her WBO middleweight title against Femke Hermans. Marshall is eyeing a mouth-watering clash with long-time rival Claressa Shields in the coming months. Also on the card will be Albanian star Florian Marku, who takes on Chris Jenkins in Marku’s toughest test to date, while Nathan Gorman gloves up against Scott Alexander for the IBF international heavyweight championship.

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