Affilka by Softswiss reports its results for 2021

By Daniel O'Boyle

  • Article summary

Client list grew 92% in 2021, as number of affiliate brands exceeded 100.

Affilka by Softswiss is pleased to share its results for 2021. During this period, the affiliate marketing platform grew significantly across the board, including crossing the 100 affiliate brand mark. The results presented reflect the financial and business metrics of the team's work from January to December last year.

In 2021, the Affilka team expanded its client list with 60 new companies, up 92% from 2020 with a score of 65 live brands at the end of the year. As a result, Affilka ended 2021 at 125 live brands, 76 of which support crypto. Among these, about a third operate on third-party online casino and sportsbook platforms. Affilka is flexible in that clients can take advantage of the affiliate marketing platform regardless of whether they operate on the Softswiss online casino platform or use their in-house solution.

"Any online casino or sportsbook can rely on the flexibility and professionalism of our team to launch their affiliate program on our software. Affilka has extensive experience with both SOFTSWISS Online Casino Platform clients and with those companies that use third-party platforms or proper solutions. Therefore, our experience allows us to safely claim the highest customer focus available in the gambling market", Borovaya added.

There is also a positive trend in the increase of affiliate programs. Since 2020, the growth rate increased by 79% and amounted to 86 affiliate programs by December 2021 compared to 48 a year earlier. The total GGR of all casinos and sportsbooks brands using Affilka increased by 122% to more than €390 million.

"The year 2021 has shown a resurgence in the iGaming industry. On the one hand, gambling representatives have become increasingly aware of the importance of affiliate marketing and its convenience in promoting their brands. On the other hand, affiliates have also become more active in considering cooperation with iGaming companies: in 2021 alone, their number increased by 39%. Such a trend suggests that in 2022 investment in affiliate marketing will only keep growing", said Anastasia Borovaya, product owner of Affilka.

Some of Affilka’s important innovative achievements as part of the product’s development includes:

  1. Access to merchant accounts not only for clients operating on the Softswiss online casino platform, but also for those using third-party platforms. 
  2. Ability to record payments for non-integrated payment systems, making it easier for Affilka clients to interact with affiliates.
  3. Development of a poker module that will soon allow online poker sites to take advantage of Affilka capabilities.

"This year was an important milestone in the development of Affilka, which has been highlighted as a standalone product in the Softswiss portfolio. It’s branching out into a complete solution is marked by the iGaming industry’s demand in quality affiliate marketing software, which Affilka/Softswiss is happy to meet. All information about Affilka features and benefits can now be found on our website at I also can't help but mention our clients, who have entrusted the Affilka team with growing their businesses. In 2021, that number exceeded 100 companies. And that's the best motivation for even more high-profile achievements, which you will no doubt hear about in the nearest future", Borovaya said.

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