GiG adds marketing compliance to DT9 Media partnership

By Richard Mulligan

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Gaming Innovation Group (GiG), has extended its agreement with Malta-based DT9 Media for the provision of its GiG Comply automated marketing compliance tool.

The self-serve compliance solution enables operators to scan web pages for content such as links and igaming code red words.

A built-in rules engine analyses snapshots from affiliates’ campaigns and provides operators with the promotional content that is being used in their brands’ promotions.

DT9 Media will be able to set up bespoke checklist parameters to partners are aligned with its own business values.

“As an affiliation company we are constantly striving to enhance our affiliate marketing compliance; GiG Comply has proven to be the perfect solution to monitor the traffic sources of our affiliation network and we are thrilled to extend our partnership with GiG Media,” DT9 Media’s managing and finance director Andrea Centore said.

GiG chief marketing officer Jonas Warrer added: “We are happy to extend our partnership with DT9 Media LTD and look forward to continuing to supporting them in their efforts to enhance their affiliate marketing compliance.

“The growing demand for GiG Comply is a clear sign that we have created a compliance solution that is recognised as the go-to compliance tool within the igaming industry.”

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