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Standing out as an igaming affiliate

By Josephine Watson

In a condensed market, what are the key steps igaming affiliates can take to stand out from the crowd?

There is definite potential in being an igaming affiliate. Online gambling is one of the biggest industries on the planet, and one that certainly lends itself to affiliate marketing. However, the boom of igaming affiliates in recent years makes it clear that you’re definitely not the only one to have had the idea - so how do you set yourself apart? When it comes to differentiating yourself from the smorgasbord of other igaming affiliates on the market, there are a few ways to go.

Be honest

An easy one to start, and not enough on its own, but wise advice, nonetheless. The temptation to be positive about every site to try and gain profit from as many directions as possible is understandable, but misguided. Consumers respond to honesty, if you’re an affiliate known to give honest opinion and facts about casino sites, when you give a good review, it will be more trustworthy.

Test and track

On that subject, as well as being honest, it’s sensible to be well-informed. After all, you are giving information, so the more of it you have, the more you can provide. T esting and tracking information related to customer experience can help a great deal with this. The more data you gather on withdrawal methods (and reliability), user identification processes, and general customer care, the more fully rounded an impression of a site you can offer to your customers.

Focus on something people love

This seems like a no-brainer, but there’s a more specific way to accomplish this. A good example of this isthe recent move by Lioncasinosto focus on Megaways slots. By giving special attention to this popular game mechanic, through copious research and real money playing, the Malta-based affiliate can bring an extra level of attention to Megaways. By following this example, and finding a popular niche, there is the potential to differentiate yourself as an igaming affiliate. While other affiliate sites will cover these subjects, it will normally be brief as part of a site that covers the igaming market in a more general manner. This is fine, but means sites don’t stand out from each other. The Lioncasinos method allows you to develop a niche as an affiliate, and can aid in bringing more traffic to your pages.

Develop relationships with game suppliers

As an igaming affiliate, there is an obvious benefit in having good relationships with online casinos, to ensure you are sent press releases and given any new information on promotions, site changes, new games being added, etc. However, just as important, if not more so, is the relationships you can develop with game suppliers. There are two reasons this is important. Firstly, these relationships can be cultivated to allow you to be supplied with unique and useful data on hot and cold slots, progressive jackpot comparisons (and the potential for a progressive jackpot to payout soon) and more. For bigger companies, there is even greater potential in the development of these relationships. If you have the size as an affiliate (and if you don’t yet, keep it in mind for when you do) you can work alongside suppliers to develop a closed ecosystem, essentially functioning as a free to play social casino. In this environment, you would be able to run competitions and track the win-loss ratios of slots, and also offer incentives for real money play, giving your players the opportunity to experience the gaming environment before they choose to start playing for real money, and making it more likely they will go through your sites when they do. There are numerous clever ways for affiliates to ensure they stand out, even in this highly competitive industry, and we have no doubt that an increasing number will come up in years to come. These ideas, however, can offer a good basis for developing a unique and effective affiliate company, working closely with, yet independently from the industry, providing honest, unbiased, and trusted information about the best (and indeed the worst) online casino and sports betting sites around. What it is important to remember is that the igaming affiliate industry may be busy, but it certainly isn’t full!

This article is sponsored by Meow Corp LTD​ and does not represent the views of

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