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Choosing your perfect affiliate programme

By Robin Harrison

Chilli Partners outlines the main criteria you should look out for when selecting a new affiliate network

According to Grand View Research, Inc., the global online gambling market is expected to reach $127.3bn (£93.3bn) by 2027, with a CAGR of 11.5% from 2020 to 2027. The market is gaining momentum and the percentage of online players is growing day by day, which has a positive effect on monetising traffic on online casino products. Among the various options, there is an opportunity to monetise traffic through niche affiliate networks. Though, the question remains: “How do I choose a suitable gambling partner network from the many options available?” Let’s look at the key aspects to consider when choosing an affiliate network.

ExclusivityExclusive and direct access to the advertiser helps publishers to get offers on the best conditions. You can negotiate favourable rates and other bonuses. A pertinent example of such an affiliate network is our company,Chilli Partners, a direct advertiser and affiliate network with exclusive online casinos HeySpin, DuxCasino and GetSlots. The network’s offers are in demand among players, and therefore traffic to them is easy to monetise.
Choose the online casino wisely. For example, the online casino HeySpin, exclusively available at Chilli Partners, opened three years ago and has collected over a thousand games and points out three main directions: slots, jackpots, and table games. Among the providers, there are such industry giants as Evolution Gaming, iSoftBet, Microgaming, Netent, NYX, Pariplay and Play’n Go. Also, 24/7 support promptly resolves issues. Chilli Partners’ second exclusive offer is DuxCasino. Launched in 2020, the casino offers over 5,000 games and a clean player base, making it easy for affiliates to get high CR in registrations and deposits. The third casino, GetSlots, has more than 6,500 games. It opened in 2020 and also has a clean player base. GetSlots has everything you need: instant payments, a developed bonus policy with monthly updates, 24/7 in-house support, increased limits and an individual VIP manager for VIP players. It is the affiliate network and the direct advertiser who have the best knowledge about their products and the most effective ways to drive traffic to them. So why not take advantage?HonestyHonest terms of cooperation are a guarantee of a partner’s high income, so pay attention to the reliability of the partner network. For example, the Chilli Partners affiliate network offers affiliates popular casinos licensed by MGA, UK and Curacao, providing all the conditions for a stable income, high-quality products with a consistently high conversion rate, regular commission payments from revshare or CPA, transparent statistics and advanced traffic analytics tools.
The affiliate network accepts non-incentive traffic from any sources, including adult and online video and movie aggregators, Facebook (for which cards for payment and applications can be provided) and SEO traffic (for which the affiliate commission is up to 50% lifetime revshare). By prior agreement, a fixed CPA from €50 to €400 per deposit and hybrid deals are available. Monthly and even weekly payments are available for VIP partners.ProfitabilityThe issue of profitability is key! At the beginning of each month, negative balances are cancelled and the affiliate can start earning again without having past debts. Also, an important bonus at the start of traffic flow can be the working capital. It is convenient for media buyers to purchase traffic and test bundles to achieve the desired CR and further ROI. Some affiliate networks are ready to invest in the turnover of new partners. An example of such an advertiser is our platform, Chilli Partners.
AvailabilityA convenient admin interface saves a lot of time when working with an affiliate programme. With transparent statistics, campaign optimisation will be efficient and simple. It is possible to set up deep analytics and reports for different parameters as well. Ease of use can also mean easy access to ready-made apps, creatives and landing pages. All considered principles are applied at Chilli Partners, and even now, when the situation in the economic market can hardly be called stable, our partners are making a good income. You can join Chilli Partners on the official website of the programmehere.This article is sponsored by Chilli Partners and does not represent the views of
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