Real Luck Group eyes B2B growth after “strong” end to 2022

By Robert Fletcher

Luckbox operator Real Luck Group revealed plans to launch a new B2B product that it said will “unlock” potential in new markets following a strong finish to 2022.

The business said its December operating results exceeded objectives, with its global betting handle having reached CA$3m (£1.8m/€2.1m/US$2.2m) by the end of the fourth quarter.

Other stand-out figures from December included monthly revenue increasing 120% and total player deposits up 420% since the group first shared key performance indicator data in August of last year.

Real Luck added that its player acquisition efforts in December 2022 and into January 2023 exceeded management expectations, with over 30,000 newly registered players joining the platform over the six-week period.

In addition, the group said it reached a number of other milestones in December, including having over two million bets accepted and placed on the Luckbox platform, and offering over 900 live games via its casino portfolio.

Real Luck chief executive Thomas Rosander said the operator hopes to build on this in 2023, with the launch of its new B2B product, details of which are yet to be revealed, to help the group secure further growth.

“We ended 2022 with a record-breaking December, delivering on our 2022 targets and demonstrating our 2023 potential,” Rosander said. “Not only are our December results encouraging, but there's a promising glimpse of our future growth potential.

“Looking ahead, we’re eager to attain profitability, scale up our brand awareness and reveal our new B2B product in 2023. We believe our game changing B2B product will unlock huge potential in a new vertical.”

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