The Authority fined Olympic Casino €25,000 (£21,696/$25,675) after it found the operator featured information on its website about how customers could watch live sports events on Setanta Sports, but also encouraged users to bet on sports.
The text in question set out how customers would watch live coverage of events such as the Spanish La Liga and Italian Serie A football leagues, as well as WTA tennis and Nascar motor-racing in the US.
While the promotion stated that coverage of events would be free, it also included text in relation to how customers could make deposits and withdrawals to and from their account on Olympic Casino. The advert included phrases such as “Be part of the game”.
Assessing the case, the Authority ruled the promotion was in breach of article 10, paragraph 19 of the Law on Gambling of the Republic of Lithuania, which relates to encouraging people to participate in gambling.
The Authority said the information about the possibility to watch events for free was not considered a gift, but information with which the operator sought to draw attention to its services, as well as to persuade and encourage people to participate in gambling.
However, the Authority also noted that the decision was not final and could be subject to an appeal by Olympic Casino.
The operator has faced a number of fines this year for similar breaches. In May, Olympic Casino was fined €25,000 after it featured promotional slogans on its website that encouraged consumers to play its online slots and casino games.
This came after the operator in March was also issued a €25,000 fine for publishing information on its website about a poker tournament.