Under the agreement, Vaughn will become the official face of Caesars’ igaming and casino platforms and appear in a series of marketing campaigns, promotions and social media content.
Taking on the character “Prince Vaughn”, the actor’s first campaign appearance will be in “Full Caesar”, which will also feature comedian JB Smoove and former NFL stars Peyton and Eli Manning.
Vaughn will also highlight the Caesars Sportsbook & Casino app’s integration with Caesars Rewards, focusing on how players can accumulate rewards points when playing online and at the operator’s land-based casinos.
The partnership builds upon the previous relationship between Caesars and Vaughn through his affiliation with the World Series of Poker (WSOP).
“Working with Caesars is special for me,” Vaughn said. “With my long history of love for Las Vegas and gaming, I am excited to be part of the royal family with Caesar and Cleo.”
Caesars Digital chief marketing officer Sharon Otterman added: “Vince Vaughn is the ideal prince of our icasino brand. Prince Vaughn represents the entertainment and experience that our customers have with our app.”
Caesars Sportsbook & Casino is currently live in 27 states and North American jurisdictions, 19 of which are mobile and five of which offer online gambling.