The website is designed to educate amateur and seasoned gamblers on how to further understand the industry.
It will focus on reviews of both land-based and online sportsbooks in the US, including reviews of properties and their associated banking and loyalty program options.
The Game Day Casino also features information and updates on regulated gaming states, casino video content and news about bonuses and promotions in the US.
“As The Game Day continues to experience almost daily growth and engagement focusing on the sports and the sports betting sector, it is a natural extension for us to delve further into the traditional gaming space, further enabling us to offer partners and sponsors additional opportunities to reach target audiences and new customers,” said Matt Heiman, chief executive of The Game Day.
“The Game Day Casino is for the casino player as The Game Day sports brand is for the sports enthusiast and gambler. The platform offers current and potential gamblers an easy-to-digest source of information needed to bet confidently online or in person.”
Earlier this month The Game Day secured $4.5m in funding during its Series A funding round.
The business did not reveal the identities of the investors but did confirm that the round featured a number of leading sports media and online gaming investors, as well as seven returning investors.