Tue Lumbye

Tue Lumbye

Brand Director
RakeTech Group Ltd

With more than 15 years of experience in the affiliate industry, Tue have witnessed a great part of the evolution of the iGaming affiliate business from the inside. 

Tue Lumbye

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In 2001 he founded BetXpert, the leading sports betting affiliate business in Denmark, well recognized beyond the home market for high quality content and conversion rates as well as player values beyond industry averages. Outside the work with sports betting on BetXpert, Tue have also been engaged internationally in other verticals.

Earlier this year, recognized super affiliate RakeTech acquired the business behind BetXpert, and today Tue is in charge of the further development of the BetXpert concept as well as entry into other regions.

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