Shona ODonnell

Shona ODonnell

Head of Strategic Events
Better Collective

Shona is the Head of Strategic Events for the leading sports betting affiliate Better Collective, where she is creating a series of awards based on data to help consumers find the best bookie for them.

Shona is the Head of Strategic Events for the leading sports betting affiliate Better Collective, where she is creating a series of awards based on data to help consumers find the best bookie for them. With over 15 years of experience in the iGaming sector, much of that focussed on the affiliate market, Shona has been responsible for the creation and development of some of the industry’s biggest events, including iGB Live!, LAC, Sports Betting USA and ICE.

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