Russ Yershon is director of ConnectingBrands.co.uk. He is an experienced sportsbook marketing professional with a wealth of knowledge across many verticals. Russ and his team now specialise in activating the rights for gaming brands who partner with sports leagues and clubs to maximise their assets. If you’re a brand that needs support activating a current partnership or are looking to invest in a partnership for the first time, email russell@connectingbrands.co.uk