Nichola is founder and managing director of Erudite. Erudite are a technical marketing agency with specialisms in Technical SEO, CRO and web analytics. Nichola has worked in digital communications for PR Newswire, Investis and then Yahoo! where she was head of search partnerships prior to founding theMediaFlow in 2010, which later became Erudite. Erudite work across sectors including gaming, luxury goods, travel and FMCG and routinely deliver 6 – 10X ROI to clients.
The London Affiliate Conference surpassed expectations. The organisers delivered an event that offered solid new business, as well as enhancing opportunity with existing partners - credit to the iGB events team, and the affiliate attendance that makes it possible. LAC sets the standard that other events should follow, and if we had to select just one event to attend each year, it would be this one.
James Woods, Head of Performance Marketing, bet365