As a conversion-oriented person with a background in live television (Call TV) it was a challenge adopting to the slow paced SEO advertising industry. But, once I got to the understanding of what a quality content writing can give and what are the player’s needs, the game changed. Since then I swopped sides and currently, I’m working as an Affiliate Manager with Branders Partners. I’m still cherishing the SEO traffic and the good all quality content. Working on this position with an affiliate background I’m confident I bring an extra value while advising, optimising and supporting my affiliates. I feel this is important now more than ever, with more and more regulated markets and strict advertising rules.