Although Lawrence has only been in the online lottery industry for a little over a year, he has almost 2 decades' experience in the gaming industry as a whole, predominantly in the online casino vertical. By his own admission, he is a seasoned veteran that is well equipped in the dark arts of customer acquisition and affiliate management.
Lawrence's work experience has encompassed all facets of this dynamic industry, from large operations to 4-person startups;
limitless marketing budgets to thrifty efficiency; and, of course, the regulatory gamechangers that have become an
ever-present part of the operational landscape. This well-rounded education has given him the knowledge and skills to acquire new customers, negotiate mutually beneficial marketing deals, effectively manage performance and ROI of campaigns, identify areas of opportunity and hit targets.
He currently resides in Cape Town, South Africa.