Jens Bøg Hokka is a veteran affiliate that launched the Danish casino portal www.casinopenge.dk during the Paleolithic Period of Online Gambling in the year 2000. The focus of the site was to guide people to the most generous bonusses from the casinos while ensuring the highest possible RTP, in other words: ripping the casinos off. Being a coward at heart, he abandoned ship in 2005, when the legal situation in Denmark became too dire, and worked first for bwin and then Roxy Palace Casino where he was cushioned by large legal departments. There, he gained valuable insights working for the “other side” as the Marketing Manager for the Nordic Region, enabling him to further the original evil purpose of his affiliate site once he returned to it under the newly established national gambling regime in the year 2014. He now plans to expand his empire into Sweden where they enacted a carbon copy of the Danish Gaming Law on January 1, 2019
The London Affiliate Conference surpassed expectations. The organisers delivered an event that offered solid new business, as well as enhancing opportunity with existing partners - credit to the iGB events team, and the affiliate attendance that makes it possible. LAC sets the standard that other events should follow, and if we had to select just one event to attend each year, it would be this one.
James Woods, Head of Performance Marketing, bet365