Gavin has been working very hands on in online marketing for over a decade, and specifically in the affiliate marketing space for more than 7 years. He has a proven track record in growing inbound marketing channels, and retains a keen focus on growing traffic and awareness through SEO, ASO, PR and Social.
On top of inbound, Gavin is an advocate of creating personalised, value-driven retention strategies for users, through personalised communications and leveraging data and automation software.
Gavin’s iGaming journey began in 2011 where he worked predominantly with iGaming brands at a Danish based media agency, before moving to Better Collective to lead a team of marketing specialists in 2015. Better Collective are a leading provider of betting tips, bookmaker information and betting tools, whose impressive and ever expanding portfolio includes the award-winning affiliate sites bettingexpert.com and smartbets.com.
Outside of iGaming and online marketing, Gavin is a proud Yorkshireman who unfortunately for him holds an unforgiving affinity with Sheffield Wednesday, he’s a family man living just outside of Copenhagen.