Dan Morrison started his career in Malta back in 2008, gaining a solid background in affiliate marketing twinned with SaaS tech solutions at product level. Dan had an idea from a problem he saw first-hand whilst working with affiliates and would enable gaming operators to plug a huge revenue sink.
There was a lightbulb moment when he asked a tier one operator this question:
‘You have a brilliant CRM team and strategy to drive your prospects through your acquisition funnel, but what do you do with the 80% of visitors that leave before they’ve submitted their registration?’
When he received a puzzled face and a shrug of the shoulders. The lightbulb lit and the conception of ConversionBet was born. Two years on it still shines bright today with clients such as Betsson, GiG, Mr Green & Jackpotjoy enjoying the benefits of the ConversionBet’s behavioural player acquisition platform.
Dan has brought his core belief in technology and innovation as the keys to success to ConversionBet in order to help gaming operators stay ahead of the technology curve.