Ben Wightman

Ben Wightman

Head of Paid Search Strategy
Latitude Digital Marketing Ltd

Ben Wightman is Head of Paid Search Strategy at Latitude Digital Marketing Ltd. Ben has 10 years of PPC marketing experience working with some of the biggest brands in UK gambling and retail

Ben Wightman is Head of Paid Search Strategy at Latitude Digital Marketing Ltd. Ben has 10 years of PPC marketing experience working with some of the biggest brands in UK gambling and retail. Ben began his career in high street retail after graduating from Lancaster University with an English Language degree. A love of language and technologyeventually led Ben into his dream career in internet marketing. Follow Ben on Twitter @Benj_Wightman 

Articles written by this author

5 Tips for Writing PPC Ads

5 Tips for Writing PPC Ad...

Ben Wightman, looks at how adopting a creative approach to ad writing based...

Article by Ben Wightman

Driving app downloads wit...

Google’s new ad formats, unveiled in August, present a huge opportunity for...

Article by Ben Wightman

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