Grew up in the ‘almost’ rural area of Funen in Denmark. After school I joined a performance marketing agency in Copenhagen later helped marketing agencies in Denmark on behalf of Google. I joined the iGaming industry in May 2014 as a ‘SEM Manager’ in Rebel Penguin. I was thrown directly into it with World Cup 2014 just around the corner – and I have not looked back since. Later I became the Head of Marketing, managing all our paid marketing efforts (Permission Marketing, SEM, Social Media, Display/RTB. Rebel Penguin got acquired by Gaming Innovation Group in 2017, and ever since I have been working as Head of Marketing in GiG Media, again with my main focus being on the paid marketing channels. The industry is going through a big development phase and I really like to be on the forefront of it together with all my colleagues and partners.
The Amsterdam Affiliate Conference was a huge success for LeoVegas Affiliates. Meeting existing partners is always an amazing experience, and we hit the ground running since landing back in Malta having met so many potential partners at the conference. Looking forward to the next show in Lisbon!
Administration Lead Customer Acquisition, LeoVegas