Grew up in the ‘almost’ rural area of Funen in Denmark. After school I joined a performance marketing agency in Copenhagen later helped marketing agencies in Denmark on behalf of Google. I joined the iGaming industry in May 2014 as a ‘SEM Manager’ in Rebel Penguin. I was thrown directly into it with World Cup 2014 just around the corner – and I have not looked back since. Later I became the Head of Marketing, managing all our paid marketing efforts (Permission Marketing, SEM, Social Media, Display/RTB. Rebel Penguin got acquired by Gaming Innovation Group in 2017, and ever since I have been working as Head of Marketing in GiG Media, again with my main focus being on the paid marketing channels. The industry is going through a big development phase and I really like to be on the forefront of it together with all my colleagues and partners.