5th - 8th February 2020
ExCeL, London
The London Affiliate Conference surpassed expectations. The organisers delivered an event that offered solid new business, as well as enhancing opportunity with existing partners - credit to the iGB events team, and the affiliate attendance that makes it possible. LAC sets the standard that other events should follow, and if we had to select just one event to attend each year, it would be this one.
James Woods, Head of Performance Marketing, bet365

Alvin Hussey

Alvin Hussey

Insights & Business Development Director
The Hook Group

Alvin Hussey is Insights & Business Development Director at The Hook Group and utilises a wealth of experience in branded content for social to drive the business forward.

Alvin has worked in youth media for nearly a decade and joined The Hook at launch in 2014 as Brand Partnerships Director, connecting brands and media agencies with the social entertainment and comedy publisher to craft innovative branded content for clients.

He was integral to the development of The Hook Labs, the groups award winning creative social media agency and content studio which leverages The Hook’s expertise in original content production and storytelling to help partners achieve success on social.

He has negotiated creative marketing solutions for the likes of Apple Music, giffgaff, Namco Bandai, Hyundai, Old Spice, Samsung, Hostelworld, Studiocanal, Formula E and Lionsgate (for whom The Hook won 7 awards including the Global Digiday Publishing Award 2018 for Best Branded Content Program - B2C). He has also been pivotal in major entertainment launches on The Hook including Blair Witch, Spider-Man: Homecoming, Tekken 7, Sausage Party, Jigsaw, 22 Jump Street.

Alvin is also a seasoned keynote speaker across Europe.

Upcoming talks

KEYNOTE ADDRESS, THE HOOK - The Power of Sharing: Adapting Brand Storytelling for Social